Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Purple Hair Colour, For All Hair Types. Smart Beauty
Top tips on making your colour last longer
After colouring, wait for a full 72 hrs before shampooing
Use sulfate-free shampoo and conditioner
Turn down water temperature when shampooing
Smart Beauty Permanent Amethyst Purple Hair Dye
With added plex anti-breakage technology
Smart Plex, described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of the hair making it healthier and stronger.
Protects
Rebuilds
Restores
100% vegan, cruelty-free formulation
Perfect for: Achieving permanent vibrant on-trend colour
Free from: Mineral oils, Parabens, PEG
If your hair is thick or long, two packs may be required.
Covers grey
How to colour your hair with Smart Beauty Permanent Amethyst Purple Hair Dye
Pack contents
1 x Tube of colour cream
1 x Bottle of developer cream
1 x Pair of protective gloves
1 x Instruction leaflet
Getting Started
• Start with dry, unwashed hair
• Cover your clothing with old towel/cape
• Wear protective gloves provided
• Keep your clock nearby to check development time
How to mix the hair dye
• Unscrew the cap of the developer cream bottle
• Unscrew the cap of the tube of colour cream and pierce the tube with the reverse of the cap
• Squeeze the entire contents of the tube into the developer cream bottle, carefully
• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency
• Remove the tip of the application nozzle and immediately start the application
How to apply the hair dye
• Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section.
• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes
Enjoy your Smart Beauty Permanent Amethyst Purple Hair Colour
• Wearing gloves, work hair into a lather
• Rinse thoroughly with warm water, until water runs clear
• Wash with colour safe shampoo
• Towel dry, and style as desired
• Smart Colour+plex already contain conditioning treatment, so you do not need to use additional conditioner
• For colour longevity, we recommend using a colour protect serum
We take responsibility for our impact on society and the planet
Colour results
The above swatches is for guidance only. Please complete a hair strand test before full application.
The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and thickness of hair. The colour will fade with routine shampooing.
IMPORTANT: Follow the safety instructions. An allergy alert test must be done 48 hours before use.
Guidance for colour intensity
Always read and follow the full instructions inside the pack
Colour Development time; IMPORTANT:
If your hair is thick or long, two packs may be required.
100% vegan, cruelty-free formulation
Customer Reviews
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Price
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Permanence
Permanent
Permanent
Permanent
Permanent
Permanent
Permanent
Colours available
Amethyst Purple
Hollywood Red
Sapphire Blue
Plum
Copper
Dark Red Velvet
Enriched with Plex
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Vegan
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Cruelty free
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Suitable For
Dark Blonde to Medium Brown
Dark Blonde to Medium Brown
Dark Blonde to Medium Brown
Dark Blonde to Medium Brown
Dark Blonde to Medium Brown
Dark Blonde to Medium Brown
Why Choose
Deep Amethyst Purple
Bright Hollywood Red
Dark Sapphire Blue
Vibrant Plum
Deep Amber
Rich Red Velvet
Smart Beauty Creative Hair Colouring...Made Easy
Our mission
we take responsibility for our impact on society and the planet.
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